Introduce them to your training services and what they all have in common. For example, "Our training programs are built with the goal of X" or "Walk away from training understanding how to X or know how to deal with X when it comes up." Focus on the transformation and how your training programs specifically can help their pets and their own personal lives. Doggo ipsum extremely cuuuuuute you are the neighborhood pupper, blep boof. Borking doggo adorable doggo you are doin me a concern good boys porgo mlem puggo, you are doing me the shock lotsa pats shooberino. Fat boi boof fat boi bork doggorino waggy wags. Big ol pupper maximum borkdrive heck, boof. Very taste wow puggo long water shoob smol what a nice floof wrinkler, smol borking doggo with a long snoot for pats he made many woofs tungg mlem.